Background
Background
Some great concepts start during a hike in the mountains. Or in a Norwegian mountain cabin with a stunning view of Hardanger fjord. But our concept started with a man called Arild Opsahl and an assignment he took on.
Was he asked to save the world, like James Bond? Or to build a flat motorway between Oslo and Trondheim? No, he was commissioned to build a large chain of printing agencies. The assignment came from a major printing company. But the assignment failed because all the excellent printing agencies that Arild bought quickly became mediocre agencies. So he was forced to rethink.
What were his thoughts? Did he spend a lot of time rethinking?
Far from it. He thought: “shared security, individual responsibility”. Instead of buying up all the agencies, he made them an offer.
Was it an offer like in The Godfather? An offer they couldn’t refuse?
Actually, yes.It really was one they couldn’t refuse. Each agency would become ajoint owner of a brand. The brand would comprise many excellent printing agencies that would become even better together. Every agency would be independent, but would have access to the collective power of a larger player and capitalise on its colleagues’ skills and specialist expertise.
Like Prinfo?
Yes, exactly like Prinfo. Prinfo is that concept.
.